Lumeroast

The challenge

Lumeroast roasts specialty coffee in small batches and sells it to cafés and home brewers across Ukraine. Online orders arrived through Instagram messages and a basic form on the website: a manager copied every order into a spreadsheet, called customers to confirm the address and sent payment details by hand. Loyal customers reordered the same bag every two or three weeks — but only when they remembered to.

The team wanted a store that sells on its own, looks as good as their packaging and stops eating hours of admin every week.

What we did

• A catalog built around the coffee itself: filters by taste, roast and brewing method, with tasting notes written for people, not baristas
• Coffee subscriptions: customers choose a coffee and a rhythm, pay once and get fresh beans delivered automatically
• Online payment by card, Apple Pay and Google Pay, plus cash on delivery for those who prefer it
• Delivery with Nova Poshta: a branch picker at checkout and tracking numbers sent to customers automatically
• Orders, stock and payments flow straight into the roastery’s accounting and CRM — nobody retypes anything
• A separate wholesale price list for cafés, available after sign-in
• Products, prices and promo banners the team edits on its own

The result

• +38% online sales in the first six months
• 27% of revenue now comes from subscriptions — predictable income the roastery plans its batches around
• Processing one order went from about 15 minutes to under 2
• Checkout completion rose from 41% to 63% after we cut it down to a single page

We used to spend Monday mornings answering “where is my order?”. Now customers get tracking automatically, and subscriptions pay for the next shipment of green coffee before it even arrives.

Olena Hrytsenko, co-founder, Lumeroast