Answerlight

The challenge

More and more customers skip the search results page altogether. They ask ChatGPT “which accounting service is best for a small business” or Perplexity “where can I order a wedding cake in Kyiv” — and act on the answer. Our clients kept asking us the same thing: are we in those answers, and if not, who is?

Classic SEO tools couldn’t tell them. Checking by hand meant typing dozens of questions into several assistants every week and still guessing, because AI answers change from day to day.

What we did

• Prompt tracking: you list the questions your customers really ask, and Answerlight asks them in ChatGPT, Gemini and Perplexity every day
• A visibility score that shows how often your brand is mentioned, in what position and in what tone — positive, neutral or negative
• A competitor benchmark: which brands AI recommends instead of you, and for which questions
• Sources: the websites, reviews and directories the assistants rely on when they talk about your market
• An action plan in plain language — which pages to create or improve, where to get mentioned, which facts about you are missing or out of date
• A weekly email report a business owner can read in two minutes

The result

• Pilot brands were mentioned in AI answers 112% more often after 90 days of following the recommendations
• 1,500+ prompts tracked every day across three assistants
• Checking AI visibility takes minutes a week instead of a full working day
• Answerlight now powers our GEO service for clients, from the first audit to monthly monitoring

We built Answerlight for ourselves first: we needed a reliable way to measure our GEO work instead of relying on screenshots and gut feeling. When clients saw the reports, they asked for access — and the tool became a product.

The Daxive team